Client : Singapore Press Holdings
Year : 2017
ChildAid is an annual charity concert that raises funds for two children charities, The Straits Times School Pocket Money Fund (STSPMF) and The Business Times Budding Artists Fund (BTBAF). It also epitomizes the aspirations of the beneficiaries from these two charities. STSPMF helps children with school pocket money so they do not go hungry at school while BTBAF provides access to arts training for children to pursue the arts so that they can grow in confidence and overcome their personal circumstances.
With the theme An Awesome, Amazing Asian Adventure, the 13th edition of the concert follows the journey of four young talents as they travel through Asia and encounter the musical traditions of each country.